Content Development for the Plastics and Process Industries
For some reason I have worked for a lot of plastic related companies. I don't know why, but since 1999 I have been developing "original" and "search engine friendly" content for companies related to the plastics and process industries from chillers, granulators and blenders to hdpe pipe, heat exchangers and even recycled polymers.
If you are in the plastics or process industries and want to develope a website to sell your products, you will need to know how to develope content for the search engines. The search engine is all that stands between you and the millions of potentials buyers who are searching on the Internet for your product. I can write original content that will not only help your website make it to the top of the search engines, but that will help your visitors to make their purchasing decisions. By the time they contact you by email or phone, the hard part of selling your product will already be done. To read more about my promotional service and what it will involve click here.
Below are some tools and equipment that you might find useful for your plastics plant or even your own garage or shop.
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Content Development:
The Process
Developing content for the search engines is ideally a five part procedure: define the product, describe its function or what it does, explain why it does what it does better than any other product on the market, and determine whether or not it is the right product for your visitors. All of this takes time and a lot of research starting with a keyword and conceptual analysis.
My Plastics and Process Background
For the past five years I have been actively promoting the following plastic and process related companies by developing content that is not only for the search engines, but that is helpful to visitors who are looking for information when making their purchasing decisions. Below are some examples of that strategy:
Foremost Machine Builders Inc. - a manufacturer of plastics auxiliary equipment for the material handling
of plastic resins.
1st Choice Portable Chillers - a manufacturer of chillers, cooling towers
and tank sets for the plastics industry.
Oxford Plastics Inc. - a manufacturer of hdpe plastic
pipe.
Heat Exchangers Online - a distributor of heat exchangers for the plastics and process
industries.
All are excellent examples of websites that try to be informative when it comes to helping visitors decide whether or not they want to buy the products. But more importantly all are even better examples of websites that rank high on the search engines generating traffic levels that continue to grow year after year. If you would like more information feel free to contact any of these companies.
Design & Optimization
The process of developing content for your website is a three stage process. In the first two stages your site will be designed and optimized to the point that it will be accepted by most search engines and directories.
Content Development
Once the site has been designed and optimized so that it can be
submitted on a limited basis to all the major search engines, the next
step is to develop the content of the site to make it more useful and
informative. This service concentrates on the development of useful
content that helps visitors make informative decisions when it comes
to purchasing a product online and increases the website's ranking in
the search engines.
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